| Keyword Phrase | Search Volume | Competing Products |
| cursive handwriting workbook for kids | 4,042 | >1,000 |
| cbt workbook for adults | 3,505 | >1,000 |
| multiplication workbook | 2,799 | >2,000 |
| magical tracing workbook set | 2,632 | 350 |
| cursive handwriting workbook | 2,632 | >2,000 |
| lettering workbook | 2,254 | >2,000 |
| addition and subtraction workbook | 1,977 | >2,000 |
| pre algebra workbook | 1,946 | >2,000 |
| dbt workbook for adults | 1,937 | >1,000 |
| 2nd grade reading comprehension workbook | 1,937 | >1,000 |
| experiencing god workbook | 1,879 | 499 |
| trace letters alphabet handwriting practice workbook for kids | 1,579 | >1,000 |
| cognitive behavioral therapy workbook | 1,481 | >2,000 |
| cbt workbook for kids | 1,425 | >397 |
| executive functioning workbook for kids | 1,112 | >287 |
| ocd workbook for adults | 1,038 | >1,000 |
| fractions workbook | 1,038 | >1,000 |
| algebra 2 workbook | 1,036 | >2,000 |
| shadow work workbook | 1,034 | >919 |
| 4th grade spelling workbook | 947 | >2,000 |
| 2nd grade spelling workbook | 876 | >1,000 |
| learning cursive handwriting workbook | 876 | >1,000 |
| kindergarden activity workbook | 873 | >1,000 |
| my first learn to write workbook | 873 | >613 |
| budget by paycheck workbook | 873 | >256 |
| ptsd workbook for women | 873 | >1,000 |
| a course in miracles workbook | 873 | 365 |
| highlights preschool workbook | 873 | >1,000 |
| pre calculus workbook | 873 | >1,000 |
| music theory workbook | 873 | >2,000 |
| self esteem workbook for teens | 873 | >1,000 |
| complex ptsd workbook | 873 | >867 |
| the mindful self-compassion workbook | 789 | >379 |
| bob books workbook | 789 | >2,000 |
| ocd workbook for teens | 789 | >596 |
| brain quest workbook | 789 | >1,000 |
| scholastic kindergarten workbook | 789 | >1,000 |
| intuitive eating workbook 2022 | 700 | 130 |
| gottman workbook for couples | 700 | >1,000 |
| genki workbook | 700 | >149 |
| na step working guide workbook | 656 | 159 |
| basic math workbook for adults | 654 | >2,000 |
| anatomy and physiology workbook | 654 | >2,000 |
| wipe clean workbook | 654 | >809 |
| griefshare workbook | 595 | >683 |
| thriving with adhd workbook for kids | 593 | 155 |
| pre k math workbook | 593 | >1,000 |
| anxious attachment workbook | 589 | 327 |
| jealousy workbook | 589 | >589 |
| caligraphy handwriting workbook | 564 | >539 |
| bob workbook | 557 | >2,000 |
| 3rd grade prep workbook | 557 | >1,000 |
| sat workbook 2018 | 557 | 145 |
| 6th grade science workbook | 557 | >2,000 |
| lsat workbook | 546 | 215 |
| american heart association student workbook | 544 | 93 |
| the python workbook | 540 | >1,000 |
| dissociative identity disorder workbook | 535 | 145 |
| first grade prep workbook | 528 | >1,000 |
| 1st grade prep workbook | 528 | >1,000 |
| 3 year old learning workbook | 528 | >2,000 |
| lewis workbook | 526 | >1,000 |
| the anxious thoughts workbook | 526 | >901 |
| the mindful way workbook | 526 | >1,000 |
| abc mouse workbook kindergarten | 524 | 613 |
| vacation station workbook | 523 | 32 |
| cbt workbook kids | 523 | >350 |
| get ready for kindergarten workbook | 522 | >1,000 |
| weight loss workbook | 522 | >2,000 |
| summer solutions workbook | 521 | >947 |
| gis workbook | 510 | 259 |
| school zone kindergarten workbook | 508 | >1,000 |
| the shyness and social anxiety workbook | 505 | >312 |
| 2nd grade prep workbook | 504 | >1,000 |
| trucking tractor trailer driver handbook workbook | 504 | 20 |
| first grade reading comprehension workbook | 502 | >1,000 |
| cursive handwriting workbook wipe clean | 499 | 410 |
| power of a praying woman workbook | 499 | 127 |
| 2nd grade multiplication workbook | 497 | >813 |
| john bevere workbook | 497 | 80 |
| girl boss workbook | 495 | >351 |
| emily lex watercolor workbook | 493 | 95 |
| basic statistics workbook | 493 | 913 |
| attachment workbook | 493 | >2,000 |
| emt workbook 11th edition | 487 | 68 |
| simple addition workbook | 484 | >1,000 |
| 8th habit workbook | 481 | 123 |
| grace filled marriage workbook | 475 | 69 |
| 7th to 8th grade summer workbook | 474 | 357 |
| curisve workbook | 472 | 82 |
| touchmath workbook | 471 | 76 |
| pre-algebra workbook | 470 | >1,000 |
| ventures 4 student book and workbook | 469 | 103 |
| first grade summer workbook | 468 | >2,000 |
| singapore 2a workbook | 468 | 142 |
| math you see primer workbook | 468 | 60 |
| kindergarten to 1st grade summer workbook | 463 | >748 |
| 1st to 2nd grade summer workbook | 463 | >1,000 |
| 3rd to 4th grade summer workbook | 463 | 706 |
| fractions workbook grade 4 | 463 | >1,000 |
| gifted and talented workbook | 462 | 810 |
| usborne phonics workbook | 458 | 198 |
| the social work skills workbook 8th edition | 458 | 209 |
| artist of life workbook 2019 | 456 | 18 |
| kids maze workbook | 455 | >1,000 |
| second grade reading comprehension workbook | 452 | >1,000 |
| calculus workbook with solutions | 452 | 616 |
| college algebra workbook | 452 | >2,000 |
| brain quest grade 1 workbook | 452 | >1,000 |
| multiplication division workbook | 451 | >1,000 |
| summer bridge 3-4 grade workbook | 450 | >1,000 |
| 1st grade science workbook | 450 | >2,000 |
| journey through the workbook of a course in miracles | 448 | 57 |
| 6th to 7th grade summer workbook | 446 | 389 |
| discover the zoo workbook | 446 | 95 |
| grammar ace student workbook | 445 | 225 |
| cbt workbook adults | 445 | >1,000 |
| beginning french workbook | 443 | >1,000 |
| brainquest workbook grade 2 | 441 | >1,000 |
| brain quest summer workbook | 441 | >1,000 |
| 7th grade vocabulary workbook | 440 | 553 |
| mindful based stress reduction workbook | 440 | 161 |
| the assertiveness workbook | 440 | >1,000 |
| microsoft workbook | 439 | >2,000 |
| erasable workbook kids | 438 | 256 |
| scholastic success kindergarten workbook | 438 | 422 |
| reaching for personal freedom workbook | 437 | 34 |
| 5th to 6th grade summer workbook | 436 | 464 |
| english matters workbook 1 | 434 | >2,000 |
| codependence workbook | 433 | 261 |
| watercolor workbook emily lex | 430 | 78 |
| school zone big preschool workbook ages 3-5 | 430 | >942 |
| phonics level 1 workbook | 428 | >2,000 |
| the screenwriters workbook | 428 | 721 |
| depression cbt workbook | 428 | >1,000 |
| couples communication workbook | 426 | >2,000 |
| a spiritual formation workbook | 425 | 255 |
| scholastic jumbo workbook | 423 | 225 |
| food addiction recovery workbook | 419 | 491 |
| 1st grade handwriting workbook | 416 | >2,000 |
| the lies women believe book and workbook | 415 | 262 |
| sadlier math grade 3 workbook | 413 | 361 |
| my big preschool workbook | 413 | >811 |
| the trigger point therapy workbook | 412 | 183 |
| obituary writing workbook | 411 | 30 |
| 4th to 5th grade summer workbook | 407 | 582 |
| beth moore believing god workbook | 406 | 57 |
| sketchbook workbook | 404 | >1,000 |
| an emotionally focused workbook for couples | 401 | >658 |
| highlights summer workbook | 399 | >2,000 |
| us history workbook grade 8 | 399 | >2,000 |
| pre algebra workbook mcgraw hill | 392 | 534 |
| beginner russian workbook | 390 | >743 |
| italian workbook | 390 | >2,000 |
| early learning workbook wipe clean | 386 | 1,000 |
| cbt activity workbook for kids | 385 | 193 |
| brain quest 7th grade workbook | 384 | 785 |
| 7th grade math workbook | 384 | >2,000 |
| brain quest workbook series | 383 | 969 |
| bobs workbook | 382 | >2,000 |
| math in focus workbook | 381 | 574 |
| the landscape painters workbook | 379 | 127 |
| brainquest workbook | 378 | 145 |
| scholastic pre kindergarten workbook | 378 | 713 |
| 4th grade summer workbook | 377 | >2,000 |
| kidergarden workbook | 376 | 362 |
| spelling workbook grade 9 | 370 | >1,000 |
| pre martial workbook | 369 | 84 |
| rebt workbook | 368 | 121 |
| generalized anxiety disorder workbook | 368 | 203 |
| stress relaxation workbook | 367 | >1,000 |
| total money makeover book and workbook | 366 | 219 |
| sentence structure workbook | 364 | >1,000 |
| summer bridge 1-2 grade workbook | 363 | >1,000 |
| common core math grade 1 workbook | 363 | >2,000 |
| spelling workbook grade 8 | 361 | >2,000 |
| decision point workbook | 360 | 542 |
| brain quest grade 7 workbook | 358 | >1,000 |
| 3rd grade summer workbook | 357 | >2,000 |
| spanish workbook for middle school | 356 | >1,000 |
| pharmacology for nurses workbook | 354 | 826 |
| ela workbook grade 2 | 353 | >1,000 |
| coding in scratch projects workbook | 353 | 47 |
| kindergarten prep workbook | 352 | >1,000 |
| fine motor skills workbook | 351 | >926 |
| fractions workbook grade 3 | 350 | >867 |
| computer coding workbook | 348 | >1,000 |
| conceptual physics workbook | 348 | 229 |
| calculus workbook for dummies | 348 | 752 |
| fraction workbook for adults | 348 | 513 |
| big third grade workbook | 347 | >1,000 |
| scouting the divine workbook | 347 | 5 |
| houghton mifflin english workbook plus grade 5 | 346 | 178 |
| 5th grade math workbook texas | 346 | 487 |
| calligraphy practice workbook | 344 | >2,000 |
| helping your anxious child workbook | 344 | 411 |
| maybe you should talk to someone workbook | 342 | 150 |
| keto workbook | 339 | >374 |
| guitar fretboard workbook by barrett tagliarino | 337 | 99 |
| 200 must know sight words activity workbook | 335 | 321 |
| grammar workbook 4th grade | 333 | >1,000 |
| summer bridge workbook | 331 | >1,000 |
| brainquest workbook grade 3 | 330 | >1,000 |
| cleansing stream seminar workbook | 329 | 95 |
| organic chemistry workbook | 326 | >1,000 |
| get ready for 1st grade workbook | 325 | >1,000 |
| pre algebra workbook grade 6 | 325 | 407 |
| summer bridge 4-5 grade workbook | 324 | >1,000 |
| mindfulness workbook for addiction | 324 | >940 |
| summer bridge 2-3 grade workbook | 323 | >1,000 |
| law of attraction tribe workbook | 323 | 31 |
| elementary spanish workbook | 323 | >1,000 |
| kindergarten geography workbook | 319 | >1,000 |
| big second grade workbook | 319 | >2,000 |
| total money makeover workbook | 317 | 208 |
| get ready for 2nd grade workbook | 315 | 959 |
| issa workbook | 315 | 91 |
| 5th grade summer workbook | 314 | >2,000 |
| premarriage counseling workbook | 313 | 409 |
| genealogy workbook | 313 | >1,000 |
| summer bridge 6-7 grade workbook | 312 | >927 |
| korean workbook 1 | 312 | >892 |
| brain quest first grade workbook | 312 | >1,000 |
| the dbt workbook | 311 | >2,000 |
| barron writing workbook | 310 | 398 |
| 2nd grade math workbook word problems | 310 | >1,000 |
| wipe clean workbook uppercase alphabet | 309 | 135 |
| rightsleep workbook | 308 | 313 |
| outlining your novel workbook | 305 | 259 |
| kindergarten jumbo workbook | 305 | >1,000 |
| zoffness pain management workbook | 303 | 157 |
| percent workbook | 303 | 453 |
| reading and math jumbo workbook grade 4 | 302 | 584 |
| igcse physics workbook | 301 | 402 |
| social skills workbook for teens | 301 | >2,000 |
| contacts workbook | 300 | >782 |
| 6th grade summer workbook | 299 | >2,000 |
| papa jims herbal magic workbook | 298 | 75 |
| gre math workbook | 298 | 273 |
| school zone big workbook preschool | 296 | >2,000 |
| handwriting workbook for adults | 295 | >2,000 |
| side by side workbook 2 | 294 | >1,000 |
| cleaning workbook | 294 | >1,000 |
| italian 101 workbook | 294 | 324 |
| 4k workbook | 293 | >422 |
| brainquest workbook grade 5 | 293 | >1,000 |
| 2nd grade summer workbook | 293 | >2,000 |
| beth moore esther workbook | 292 | 59 |
| 3rd grade star wars workbook | 290 | 125 |
| envision math workbook grade 6 | 289 | 97 |
| airframe workbook | 286 | 23 |
| letter tracing cursive workbook | 285 | >1,000 |
| foundations activity workbook | 285 | 534 |
| oa 12 step workbook | 285 | 215 |
| neuroplastic transformation workbook | 285 | 6 |
| star wars math workbook grade 1 | 284 | 108 |
| kindergarten readiness workbook | 284 | >1,000 |
| the game plan workbook | 283 | >1,000 |
| anger management workbook for women | 282 | >1,000 |
| smart recovery workbook | 282 | 238 |
| summer bridge activities workbook | 280 | >1,000 |
| the power of two workbook | 280 | >619 |
| zig ziglar workbook | 280 | 446 |
| yoga cbt workbook | 279 | 101 |
| the road to calm workbook | 279 | 57 |
| 2nd to 3rd grade summer workbook | 277 | 685 |
| second grade summer workbook | 276 | >2,000 |
| college panda act math workbook | 276 | 97 |
| the anxiety and phobia workbook bourne | 276 | 68 |
| summer bridge 9-10 grade workbook | 271 | 580 |
| calculus 3 workbook | 270 | >1,000 |
| big 3rd grade workbook | 270 | >2,000 |
| life after trauma a workbook for healing | 269 | >1,000 |
| 3rd grade geography workbook | 269 | 599 |
| genki 1 workbook | 268 | 106 |
| german workbook for kids | 268 | >574 |
| hand lettering doodle workbook | 267 | 449 |
| god and family student workbook | 267 | 556 |
| scholastic 6th grade workbook | 267 | 364 |
| complete spanish workbook | 266 | >1,000 |
| art quilt workbook | 265 | 605 |
| top notch 1 workbook | 265 | 183 |
| lutheran confirmation workbook | 263 | 15 |
| cursive handwriting workbook beginner | 262 | >1,000 |
| singapore workbook 1a | 262 | 131 |
| aca 12 step workbook | 261 | 144 |
| prehospital emergency care 11th edition workbook | 259 | 14 |
| 3rd grade social studies workbook | 259 | >1,000 |
| gre verbal workbook | 258 | 185 |
| switch on your brain workbook | 258 | 48 |
| basic irish a grammar and workbook | 256 | 61 |
| social studies workbook grade 1 | 255 | >2,000 |
| mindfulness stress reduction workbook | 255 | >383 |
| getting things done workbook | 253 | >1,000 |
| calculus 1 workbook | 249 | >2,000 |
| pre kg workbook | 249 | 148 |
| kingdergarten workbook | 248 | 80 |
| saxon math course 1 power up workbook | 247 | 8 |
| forgiveness workbook | 247 | >1,000 |
| photoshop workbook | 247 | 196 |
| 4 hour workbook | 246 | >1,000 |
| jesus the one and only workbook | 246 | 102 |
| hirigana workbook | 244 | 171 |
| courage to heal book and workbook | 244 | 168 |
| the emotional eating workbook | 244 | >1,000 |
| carson dellosa spanish workbook | 243 | 492 |
| prek handwriting workbook | 243 | >2,000 |
| modern manuscript workbook | 241 | 152 |
| ocpd workbook | 241 | 180 |
| dissociation workbook | 241 | 285 |
| narrative workbook | 240 | >2,000 |
| brain quest workbook kindergarten | 239 | >871 |
| 3rd grade prep summer workbook | 238 | >1,000 |
| cbt workbook for anxiety | 238 | >1,000 |
| drug and alcohol education workbook | 237 | 101 |
| brainquest grade 2 workbook | 237 | >1,000 |
| kindergarten to first grade summer workbook | 236 | >1,000 |
| the artist of life workbook | 235 | >1,000 |
| christian cbt workbook | 235 | 256 |
| cursive handwriting workbook advanced | 235 | 157 |
| ready to wed workbook | 235 | 24 |
| interactive citation workbook for the bluebook 2022 | 234 | 7 |
| human body workbook kids | 233 | >2,000 |
| thin within workbook 1 | 233 | 118 |
| bulimia workbook | 233 | 1,000 |
| vocabulary workbook grade 9 | 232 | >1,000 |
| penpals for handwriting year 2 workbook | 232 | 126 |
| music theory workbook for guitar | 231 | >2,000 |
| going into 4th grade summer workbook | 231 | 912 |
| explode the code workbook | 230 | 98 |
| the coping cat workbook | 229 | 373 |
| 10th grade summer workbook | 228 | 518 |
| star wars workbook 2nd grade math | 228 | 114 |
| walking on eggshells workbook | 228 | 82 |
| the gender quest workbook | 228 | 76 |
| school zone 1st grade workbook | 227 | >2,000 |
| the girlboss workbook | 227 | 964 |
| act workbook therapy | 223 | >2,000 |
| priscilla shirer jonah workbook | 222 | 38 |
| first grade dry erase workbook | 221 | >363 |
| calligraphy books for beginners workbook | 221 | >2,000 |
| mindfulness for teen anger a workbook to overcome anger | 220 | 82 |
| ocd workbook for kids | 220 | >345 |
| safe people workbook | 220 | 451 |
| chemistry workbook for high school | 219 | >627 |
| stand out english workbook 4 | 218 | 41 |
| genderquest workbook | 218 | 81 |
| dbt skill workbook | 217 | >1,000 |
| solving equations workbook | 216 | 168 |
| improve print handwriting workbook | 216 | >1,000 |
| artist way workbook | 216 | >1,000 |
| parenting from the inside out workbook | 215 | 132 |
| geography learn and explore workbook | 214 | 273 |
| ready to wed couples workbook | 214 | 18 |
| star wars workbook 4th grade | 214 | 115 |
| dbt workbook mckay | 213 | 121 |
| budget mom budget by paycheck workbook 2022 | 211 | 293 |
| scholastic kindergarten jumbo workbook | 211 | 193 |
| preschool prep workbook set | 210 | 829 |
| learning lettering workbook | 209 | >807 |
| 2nd grade math facts workbook | 209 | >1,000 |
| gis tutorial 1 for arcgis pro a platform workbook | 208 | 5 |
| homophones workbook | 208 | 184 |
| elementary german workbook | 207 | 769 |
| nasm workbook | 207 | 94 |
| speech therapy aphasia rehabilitation star workbook | 206 | 42 |
| summer bridge 5-6 grade workbook | 205 | >1,000 |
| montessori workbook | 205 | >1,000 |
| prepare for kindergarten workbook | 204 | >1,000 |
| the forgiveness workbook | 203 | >1,000 |
| brain quest workbook grade 7 | 202 | >1,000 |
| headway workbook | 201 | 323 |
| paw patrol workbook | 201 | >888 |
| the home edit workbook | 200 | 139 |
| math you see algebra 1 student workbook | 200 | 58 |
| tpr hyperlearning verbal workbook | 200 | 102 |
| golf stats workbook | 199 | 104 |
| self injury workbook | 199 | >1,000 |
| context clues workbook | 199 | 396 |
| moleskin workbook a4 | 198 | 53 |
| healing for damaged emotions workbook | 197 | 79 |
| doctors in training workbook | 196 | 210 |
| the anxiety workbook with yoga secrets | 195 | 44 |
| beginner korean workbook | 195 | >1,000 |
| mindfulness self compassion workbook | 194 | >788 |
| learning arabic workbook | 194 | >1,000 |
| aa fourth step workbook | 193 | 92 |
| the adhd workbook for teens | 193 | >1,000 |
| brush pen lettering a step by step workbook | 192 | 303 |
| math u see primer student workbook | 192 | 75 |
| statistics workbook for dummies | 192 | 576 |
| workbook tonal harmony | 192 | 93 |
| the sedona method workbook | 191 | 18 |
| the shirt making workbook | 190 | 100 |
| novel outline workbook | 190 | 627 |
| campbell biology workbook | 189 | 60 |
| the power of now workbook | 188 | 729 |
| the dialectical behavioral therapy skills workbook | 188 | 748 |
| leaving loneliness a workbook | 188 | 15 |
| chronological bible workbook | 187 | 475 |
| 8th grade us history workbook | 186 | 800 |
| raspberry pi projects workbook | 186 | 58 |
| seasonal depression workbook | 185 | 53 |
| esther workbook | 185 | >984 |
| spelling power workbook | 185 | 131 |
| figure it out workbook | 184 | 175 |
| fear of flying workbook | 184 | 82 |
| summer math workbook 2-3 | 183 | >2,000 |
| the golfer’s workbook | 183 | 592 |
| math in focus workbook 5b | 183 | 53 |
| wipe clean alphabet workbook | 183 | >1,000 |
| social media marketing workbook 2019 | 182 | 227 |
| side by side book 3 activity workbook | 182 | 847 |
| dbt workbook for adolescents | 181 | 445 |
| four desires workbook | 179 | 417 |
| the painting workbook paperback | 179 | >2,000 |
| palmer method workbook | 179 | 101 |
| anatomy and physiology coloring workbook a complete study guide | 179 | 104 |
| highlights workbook grade 2 | 178 | >1,000 |
| the cbt anxiety solution workbook | 178 | 212 |
| summer brain quest workbook | 178 | >1,000 |
| pre kinder workbook | 177 | >1,000 |
| histotechnology a self assessment workbook | 176 | 5 |
| saving your marriage before it starts workbook | 176 | 44 |
| primary mathematics workbook 4a | 175 | 72 |
| chiropractic assistant workbook | 175 | 49 |
| chemistry workbook | 175 | >2,000 |
| foundations in personal finance homeschool workbook | 174 | 91 |
| barron’s writing workbook | 174 | 601 |
| get ready for 3rd grade workbook | 173 | 859 |
| thai workbook | 173 | 905 |
| barber workbook | 172 | 145 |
| introvert workbook | 172 | >426 |
| all for strings workbook 1 violin | 171 | 30 |
| the sex addiction workbook | 171 | >1,000 |
| integrated chinese level 2 part 1 workbook | 170 | 81 |
| christmas watercolor workbook | 169 | >187 |
| learning accounting workbook | 169 | 539 |
| 7th grade grammar workbook | 169 | >763 |
| piano workbook for kids | 168 | >246 |
| vis a vis 6th edition workbook | 167 | 4 |
| mixed media storytelling workbook | 167 | 98 |
| scholastic grade 2 workbook | 167 | >494 |
| preshool workbook | 167 | 187 |
| pre k phonics workbook | 167 | >799 |
| mead preschool workbook | 167 | >287 |
| 2nd grade math workbook kumon | 165 | 569 |
| manuscript practice workbook | 165 | >1,000 |
| school zone workbook | 164 | >1,000 |
| 2a workbook | 164 | 309 |
| third grade jumbo workbook | 163 | 952 |
| brainquest kindergarten workbook | 163 | >890 |
| grade 2 reading comprehension workbook | 162 | >2,000 |
| prealgebra and algebra workbook | 162 | >1,000 |
| piano theory workbook book 3 | 162 | 344 |
| math u see gamma student workbook | 162 | 39 |
| workbook for lectors | 161 | >2,000 |
| swahili workbook | 161 | 85 |
| beginner piano workbook | 161 | >256 |
| 1st grade summer workbook | 160 | >2,000 |
| sra corrective reading comprehension b1 workbook | 160 | 103 |
| basic accounting workbook | 160 | >1,000 |
| disney workbook | 160 | >1,000 |
| six pillars of self esteem workbook | 160 | 25 |
| grammar and language workbook grade 9 | 160 | >2,000 |
| behold your god workbook | 160 | 67 |
| evan moor summer workbook | 159 | 766 |
| phonics workbook grade 1 | 159 | >1,000 |
| raising a modern day knight workbook | 159 | 16 |
| do hard things workbook | 159 | >2,000 |
| getting ready 1 boys printables workbook | 159 | 25 |
| distress tolerance workbook | 158 | 176 |
| discovering french nouveau blanc 2 workbook | 158 | 21 |
| the laundry list workbook aca | 158 | 106 |
| cognitive behavioral therapy workbook for children | 158 | >1,000 |
| financial fitness workbook | 158 | 594 |
| grammar workbook grade 1 | 158 | >2,000 |
| safe handling of hazardous drugs workbook | 158 | 101 |
| gameplan book and workbook | 157 | 470 |
| atomic habits workbook and journal | 156 | 164 |
| 9th grade spelling workbook | 156 | 416 |
| algebra workbook college | 156 | >1,000 |
| recipe for reading workbook 3 | 156 | 207 |
| teen anxiety workbook | 156 | >2,000 |
| brush lettering workbook | 156 | >690 |
| wipe clean my big activity workbook my big step by step | 155 | 108 |
| school zone big third grade workbook | 155 | 576 |
| proofs workbook | 155 | >631 |
| anatomy workbook college | 155 | >1,000 |
| hanguel workbook | 154 | 248 |
| 1st grade social studies workbook | 154 | >902 |
| chess workbook | 154 | >1,000 |
| avancemos level 1 workbook | 154 | 130 |
| clock workbook | 153 | >562 |
| to live is christ workbook | 153 | 35 |
| domestic violence workbook for women | 152 | 271 |
| a workbook for dyslexics | 152 | 216 |
| prek science workbook | 151 | >1,000 |
| brain wuest workbook | 150 | >1,000 |
| georgraphy workbook | 150 | >2,000 |
| highlights summer big fun workbook 1-2 | 149 | 618 |
| physical science workbook grade 9 | 149 | >971 |
| 6 year old math workbook | 149 | >1,000 |
| live a praying life workbook | 149 | 167 |
| ap french workbook | 149 | 142 |
| love addiction workbook | 149 | 317 |
| artist of life workbook 2018 | 148 | 18 |
| love is a choice book and workbook | 148 | 440 |
| math 3rd grade common core workbook | 148 | >1,000 |
| brainquest preschool workbook | 148 | 174 |
| copy cat workbook | 148 | 346 |
| lowercase letters workbook | 148 | >446 |
| emotion focused therapy workbook | 148 | 584 |
| algebra essentials practice workbook with answers | 148 | 264 |
| sentence combining workbook 4th edition | 148 | 35 |
| saving your marriage before it starts workbook for men | 148 | 66 |
| scholastic pre k jumbo workbook | 147 | 121 |
| gmat workbook | 147 | 165 |
| viva el espanol workbook | 147 | 45 |
| swedish workbook | 147 | >1,000 |
| first grade workbook all subjects | 146 | >1,000 |
| single addition workbook | 146 | 417 |
| how to be happy workbook | 146 | >1,000 |
| nakama workbook | 146 | 18 |
| tf cbt workbook | 146 | 223 |
| 17 day diet workbook | 146 | 20 |
| visual tracking workbook | 145 | 119 |
| workbook domestic violence | 145 | >565 |
| preschool scholar workbook | 145 | >1,000 |
| hosting the presence workbook | 145 | 12 |
| best grammar workbook ever | 144 | 373 |
| high school chemistry workbook | 144 | >647 |
| teen self esteem workbook | 144 | >1,000 |
| brainquest pre k workbook | 143 | 581 |
| brainquest workbook grade 6 | 143 | >1,000 |
| seventh grade math workbook | 143 | >685 |
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| downsizing the family home workbook | 142 | 19 |
| 7th grade social studies workbook | 142 | 738 |
| dialectal behavior therapy skills workbook | 142 | 78 |
| social media marketing workbook 2016 | 142 | 18 |
| fundamentals of nursing workbook | 142 | 882 |
| kindergarten workbook in spanish | 142 | 985 |
| alcoholics anonymous workbook | 142 | >864 |
| the anxiety and phobia workbook 6th edition | 142 | 35 |
| morning starters workbook | 141 | 88 |
| beck diet solution weight loss workbook | 141 | 54 |
| grade 2 math workbook kumon | 141 | >1,000 |
| zentangle workbook | 141 | 492 |
| mindfulness and acceptance workbook for depression | 141 | 452 |
| addition and subtraction fact workbook | 140 | >1,000 |
| school zone big preschool workbook ages 4 and up | 140 | 429 |
| heidelberg catechism workbook | 140 | 8 |
| algebra ii workbook for dummies | 140 | 152 |
| mindfulness for teen depression a workbook for improving your mood | 140 | 8 |
| adrienne vittadini workbook tote | 140 | 91 |
| 1st to 2nd grade workbook | 139 | >2,000 |
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| creative entrepreneur workbook | 138 | 607 |
| miller and levine biology study workbook a | 138 | 37 |
| pre k workbook age 3 homeschool | 138 | >701 |
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| cognitive behavioral therapy workbook depression | 138 | >1,000 |
| living beyond yourself beth moore workbook | 138 | 93 |
| 8th grade spelling workbook | 138 | 574 |
| mindful way workbook with cd | 138 | 116 |
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| spanish workbook beginner | 138 | >1,000 |
| lioness arising safari guide workbook | 138 | 2 |
| preschool tracing workbook wipe clean | 137 | >428 |
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| the art of peace and relaxation workbook 8th edition | 137 | 82 |
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| ventures 1 workbook | 136 | 563 |
| gre verbal workbook course edition | 136 | 23 |
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| daily workbook adult grade 9 | 135 | >373 |
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| a wrinkle in time workbook | 135 | 46 |
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| kay arthur how to study your bible workbook | 135 | 10 |
| dicho y hecho 7th edition workbook | 135 | 5 |
| discipleship workbook | 135 | >2,000 |
| 6th grade math summer workbook | 134 | >1,000 |
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| primary mathematics 3b workbook | 134 | 63 |
| teen grief workbook | 134 | 791 |
| frozen shoulder workbook | 134 | 35 |
| how you do anything is how you do everything a workbook | 134 | 97 |
| verb workbook | 134 | >885 |
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| dave ramsey homeschool workbook | 133 | 101 |
| scholastics kindergarten workbook | 133 | >2,000 |
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| genki 1 workbook answer key | 133 | 26 |
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| kumon workbook preschool | 133 | 281 |
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| unicorn handwriting workbook | 132 | >463 |
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| dnealian handwriting workbook grade 3 | 132 | 907 |
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| english in action 4 workbook | 132 | >1,000 |
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| stopping the pain a workbook for teens | 132 | 31 |
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| layout workbook | 132 | >2,000 |
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| prekindergarten workbook ages 4 to 5 | 130 | 195 |
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| wipe clean workbook tracing and pen control wipe clean workbooks | 129 | 121 |
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| kumon math workbook | 128 | >2,000 |
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| the social work skills workbook 7th edition | 128 | 252 |
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| eighth grade math workbook | 128 | >577 |
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| the freedom from depression workbook | 127 | 97 |
| pre k workbook age 4 wipe clean | 127 | 766 |
| 5th grade spelling workbook | 127 | >2,000 |
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| first grade handwriting workbook | 126 | >2,000 |
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| getting the love you want workbook | 126 | 857 |
| brainquest grade 7 workbook | 125 | >1,000 |
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| autism workbook for teens | 125 | >1,000 |
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| vocabulary workbook grade 8 | 124 | >1,000 |
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| emergency care and transportation 11th edition workbook | 123 | 24 |
| algebra and geometry workbook | 123 | >2,000 |
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| marketing workbook | 122 | >2,000 |
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| geometry workbook for dummies | 119 | 665 |
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| hyperlearning verbal workbook | 118 | 26 |
| polish grammar workbook | 118 | 263 |
| physics workbook high school | 118 | >1,000 |
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| quickbooks workbook | 118 | 113 |
| setting goals workbook | 118 | >1,000 |
| adolescent trauma workbook | 117 | >637 |
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| naranon 12 step workbook | 117 | 20 |
| mindfullness based stress reduction workbook | 117 | 124 |
| social studies workbook grade 3 | 117 | >2,000 |
| chakra workbook | 117 | >1,000 |
| division workbook grade 4 | 117 | >767 |
| multiplication word problems workbook | 116 | 904 |
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| scholastic first grade workbook | 116 | >500 |
| living fully workbook | 115 | 550 |
| conquering codependency workbook | 115 | 23 |
| 7th grade math workbook with answer key | 115 | 527 |
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| a workbook for arguments | 115 | 183 |
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| how to be an antiracist workbook | 114 | 66 |
| calendar and workbook for church leaders 2019 | 114 | 102 |
| algebra i workbook | 114 | 746 |
| cardiopulmonary anatomy and physiology 6th edition workbook | 114 | 4 |
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| math 6th grade workbook | 114 | >1,000 |
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| central service technical manual crcst workbook 8th edition | 112 | 22 |
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| kindergarten workbook wipe clean | 108 | >1,000 |
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| math in focus workbook 3a | 106 | 34 |
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The first step to creating an online business is to choose what kind of online business you want to create. This starts by choosing a niche – what is the subject matter you will be dealing with? In this article, you will learn how to do this, and you will see how this initial decision goes on to influence every other step.
What is a Niche and Why Does it Matter?
Every site should have a niche which describes the kind of thing that you will be writing about and the people you will be writing it for.
Your site might be a ‘general’ site or a personal blog that doesn’t stick to any particular topic, but even then there will be at least a ‘theme’ or a feel tying it together. You might write about books, coffee and the city, but that’s still a niche in its way and it’s one that will attract a very specific type of person.
And knowing and understanding your niche is incredibly important if you hope to be able to make a success of your site. Unfortunately, too many webmasters do not really fully understand their niche and their sites tend to suffer as a result. Essentially you should know what your niche is. For most site owners or bloggers this will be an incredibly easy question to answer: the site will probably be about ‘football’ or ‘technology’ and that’s fairly easy to define.
If your site is more general though, then make a list of all the topics that you write about regularly and then think about
a) what ties them together, and b) what kind of person will read them.
You’ve probably created a new niche for yourself, but as long as your future content meets those same criteria then you will be on the money.
The niche you pick should primarily be determined by your own interests. If you’re going to be living and breathing your blog for the next 10 years, then this NEEDS to be something you’re keen to learn and write about.
What’s more, is that you won’t be able to deliver really unique and valuable content if you don’t know anything about the topic! And hiring professional writers won’t guarantee that you’ll find someone who has a real passion and interest for the topic. While that’s true, you also need to consider the viability of the niche choice.
How competitive is it?
Do you stand a chance against the biggest sites?
How profitable and monetizable is it?
We’ll get onto this more in future articles, but the subject you choose should be something that people are willing to spend money on and that has lots of opportunities for informational products.
Finance is the very best niche in this regard because there is so much money to be made on that subject. But likewise, you’ll find that you can make a lot of money writing about dating, fitness, or other topics that speak to a fundamental human need in this way.
Why You Should Get More Specific When Choosing Your Niche
But in order to really succeed – and to gain an edge over the competition – you need to go a little deeper.
Sure, your site might be a technology website, but what kind of technology do your write about?
Who are you writing for?
And what is the purpose of your site?
For instance, you might write about all kinds of technology but find that you seem to stick more to technology that’s just around the corner. Perhaps you write lots of big previews for technology that’s coming. And perhaps you write in a very technical way that is clearly aimed at people who know their stuff? This is a very different niche from a site that reviews basic commercial technology in a style that can appeal to the average customer.
Again then, you will have created your own niche that should be completely unique.
You might make a football site sure, but is it a dry site that deals with a detailed overview of football for real fanatics? Or is it a more gossip filled site that’s aimed at the typical ‘bloke’?
Again, these are slightly different niches and it’s important to recognise the difference. If you can be consistent with your precise niche, then you will find that your site offers something that not every other site does. You will have a specific audience and people who particularly like the way you approach the topic. Stick to your guns and you can make your site highly successful as a result.
The Power of Creating Your Own Niche
That said though, there are few niches left that have a good number of people interested but that nevertheless don’t have too much overcrowding in the marketplace. This is particularly difficult when you consider how important it also is that you actually be interested in the niche that you’re going to be dealing with so regularly from now on and that you actually know a thing or two about it too.
So how do you standout without limiting your appeal or writing about something dull? Well one solution is to come up with your own niche and to create a website that will be unlike any other. Here we will look at how you can potentially accomplish that.
Sites That Don’t Fit Nicely Into Boxes
When you browse the web for inspiration on niches for your website, you will often find lists of categories such as ‘fitness’, ‘making money’, ‘football’, ‘film’ and others like these. Not every site though has to fit neatly into a category like this – it is possible to come up with a completely unique angle and to create a niche that wasn’t there before.
Take http://www.lifehacker.com for instance and http://www.lifehack.org.
These sites exist in the same niche but go back a decade and that niche wouldn’t have existed. These sites tie together lots of themes using a ‘way of life’ or ‘attitude’ to gel it all together. In this case that attitude is the ‘hacker’ attitude – where DIY applies to everything from selfimprovement to making money; but you could just as easily build a site around any other central idea like this. Bringing Various Concepts Together If you can’t find a new theme to link the items on your site though, then another option is to simply combine multiple existing niches that you think will go well together.
This way you have your built in audience – because you’ll get visitors from both of those existing niches – but at the same time you will have your own unique USP and be able to offer something that’s different from everything else. Examples might include ‘bodybuilding and self improvement’, ‘making money online and city living’, ‘travel and art’ or ‘cafes, coffee and books’.
Alternatively, just taking a broader approach with your stories can help to give your site more meat and put your niche more in context with other topics. This strategy is also effective because it creates a number of simple marketing options that you can use to reach a new audience.
For instance, if you have a website based around bodybuilding and self-improvement, then you will be able to promote your site on self-improvement forums without being directly in competition with those sites.
Going More Niche In contrast to broadening your niche, another option is to get even more specific by finding a category within a category.
Again, this will allow you to market on sites that would otherwise see you as competition and will help make SEO easier by focussing your aim. An example might be to target a particular kind of film such as ’80s action films’, a particular era of music, or perhaps a particular kind of exercise such as bodyweight training alone.
Trailblazing Finally, if you have the resources, then you can even consider creating a niche before you create your website. For example then, if you run a software company and you release a new piece of software or a new computer game, then you will likely find that this generates interest and fans.
By creating a website focussing on the software you have released, you can then provide an official website for that interest and create an almost symbiotic relationship between your software and your website where the success of one helps the success of the other. This works for every kind of product and service that will catch the public’s attention.
Though not every webmaster will have a product to promote, it’s important that businesses and entrepreneurs don’t miss this opportunity when it does present itself.
A lot of people think that affiliate marketing really boils down to owning the network. In other words, their first instinct is to create an affiliate program and they start recruiting other affiliates. The idea, of course, is for them to set up some sort of platform and they become a middle man for advertisers and publishers.
While I understand the dollars and cents analysis behind this thinking, you might be biting off more than you can chew.
If you are not yet an expert at affiliate marketing, you might want to become a niche affiliate first. Don’t put the cart before the horse. Similarly, you may be thinking that since you have figured out the right niche to target after using the expert step by step process I described above, you should just start creating your own product. Again, you don’t want to put the cart before the horse.
Become a niche affiliate first because you may not know how to properly address the existing demand for your niche. If you are to come up with your product right off the gate, you might speak to people’s problems in all the wrong ways and fail to make a sale.
By becoming a niche affiliate first, you build a business around products that already exist. These products, at least on the surface level, are supposed to address the needs people have in your niche. Another reason why you should become a niche affiliate first and promote other people’s products first is that the more you’ve focused on your niche, the more you become an expert. You’re able to see patterns, you’re able to see what kind of sales approaches work and which ones don’t work.
You’re also able to understand the needs of your target audience and craft custom solutions to better address those needs. You can then use these skills to come up with your own products later on. But right now, you’re learning. You’re trying to build up expertise as well as authority and credibility.
Use Offer Vault to Find All Affiliate Programs in Your Target Niche
Navigate to offervault.com to find all affiliate programs in your target niche. This means that you should have reduced your shortlist of affiliate targets to just one. Find all the programs you can find that target that specific niche.
How to Filter Affiliate Programs
At this point, you probably will quickly realize that there are actually quite a number of programs targeting your niche. In fact, in some cases, there are too many affiliate programs. You can’t tell them apart. They talk about the same things. You look at their recruitment, and they look fairly similar to each other. You check out their offers, and they basically offer similar solutions that address the same set of problems. How do you tell them apart?
Well, there are four objective standards that you should use to quickly filter affiliate programs. Now, this doesn’t necessarily mean that after you apply these filters you will pick a winner. Nobody can really guarantee that. However, when you apply these filters, you increase the likelihood that you will pick an affiliate program that can produce results for you.
Filter #1: Ease of conversion
Now that you have listed down the URLs of all the affiliate programs in your target niches, visit all of them. Check out what kind of action they will pay for. Are they going to be paying you a commission when the visitor you send to their page buys something? That is a per sale conversion. On the other hand, are they paying if the person that you sent fills out an email form or inputs their zip code? That is a CPA conversion.
Finally, will the affiliate program pay if the visitor just clicks on an ad? That is a pay per click conversion. Filter the list of affiliate programs based on what kind of conversion they’re looking for. Your first priority should be the easiest conversion point, which is pay per click. If that’s not available, select the affiliate programs who would pay you per email or zip code collected. If there are none of these available or too few, switch over to affiliate programs that will pay you per sale. Now, it’s important that you rank these based on the total percentage that you would get.
Obviously, the higher the percentage, the more you should prioritize that particular affiliate program. If you find that all the affiliate programs in your niche pay only per sale, then the ones that pay the biggest commission or the biggest percentage should be at the top of your list.
Filter by EPC
EPC is a metric for earnings per click. With everything else being equal, when you send traffic to an affiliate program, what is their average EPC? This gives you a fairly good idea of just how well this program converts.
Don’t be misled. There are lots of programs that would pay you a huge commission, let’s $200 or $300 per conversion. But the problem is, you have to send them a huge amount of clicks to get that one conversion. So, accordingly, their EPC is actually very low. On the other hand, there are affiliate programs that will only pay you maybe a couple of bucks or fifty cents or less per conversion. However, their conversion ratio is so high that their EPC is actually very good. In other words, for every hundred visitors you send them, they end up converting a large percentage of those visitors.
Pay attention to EPC because it presents a more accurate picture of the affiliate program’s ability to convert your hard-earned traffic. Filter by Promo Material Availability The next filter you should apply to the affiliate programs you found in your niche involves ads. Does the affiliate program already feature ads or promotional materials you can use? For example, if you are promoting by email, do they already have email swipes or prewritten messages you can use? If you are promoting through ads on your blog, do they have ad graphics? Of course, the more materials they have made available, the better.
Filter by Promo Material’s Flexibility
Finally, you should pay attention to how much freedom the affiliate program gives you to come up with your own promotional materials. Are you stuck using the exact materials that they give you? Can you make modifications? Or can you come up with your own completely original promotional materials? Keep in mind that a lot of affiliate programs tend to keep their affiliates on a tight leash. They don’t want them to come up with all sorts of wild ads that may end up misrepresenting their product or somehow misleading their visitors.
Still, if you come across an affiliate program that gives you a tremendous amount of freedom to craft your original ads or modify their existing advertising materials, you might want to take a close look at the program. With everything else being equal, sign up for affiliate programs that have all of the qualities above.
They must have offers that are easy to convert, they convert a significant chunk of the traffic sent to them, they have ready promotional materials available, and they give you a measure of freedom in using their materials or allow you to come up with your own ads.
Sign Up for as Many Qualified Programs as You Can
Now that you have a good understanding of all the filters that you’re going to use to qualify affiliate programs, sign up for all the programs that survived that four-stage filtering process listed above. Please note that not all affiliate programs will be available to you. Some have country restrictions. This is a big one. These programs only take traffic from certain countries.
This doesn’t mean that if you’re an affiliate marketer living outside of the preferred range of countries that you’re disqualified. For example, if you are a marketer who lives in the Philippines, but you can get American traffic to send to an affiliate program that only accepts American traffic, you should be okay.
Check their list of accepted countries just to make sure. Sometimes affiliates have restrictions on the countries marketers can come from.
Now that you have selected your target niche and you have signed up for relatively high converting, high-value affiliate programs catering to that niche, the next step is to get down and dirty and reverse engineer your competitors.
Why reverse engineering? When you look at what other people are already doing and look to learn from them, you are essentially letting them do your homework. You benefit from what they’re doing right and you learn from them to avoid making costly mistakes. In this case, just because they’ve started earlier than you, that doesn’t put you at a competitive disadvantage. In fact, it gives you a tremendous advantage.
You don’t have to make the mistakes that they had to make as they built up their websites. Look at how they set up their website and you can rest assured that they are doing business a certain way because, at some level or another, it works. Here’s how you do it.
Find All Your Competitors
Your first step is to get a massive list of all the keywords related to your niche. Go through each keyword. Make sure that it is directly related to your niche. Input these keywords one by one into Google and find all the site listings for your niche. There are going to be a lot of false positives, so you have to filter those out. But at the end of this process, you should have a very long list of websites. These are websites that directly target your niche.
Profile All Your Competitors
Now that you have a list of URLs, the next step is to visit each and every one of those websites. Now, this might seem like a pain if you are clicking on one link after another.
Here’s a shortcut.
If you use Google Chrome browser, there is a plug-in called “sticky.” Basically, you just need to copy and paste the list of URLs to your clipboard and click the “sticky” icon on your browser.
This will trigger Google Chrome to open many tabs. You then use the Chrome keyword command to switch from tab to tab to quickly check out these different websites. What should you look for?
When you’re going through each tab and checking out your competitors, you’re looking for some sort of “industry standard.” In other words, do you see a pattern? Do they have a lot of things in common or are the websites really completely unique from each other? Here’s a spoiler. They won’t be completely unique from each other. They will always have a set of common features.
However, as you go through the vast majority of the websites, these common features are actually quite long. These are your “industry standard” features.
Pay attention to the following:
How do they convert traffic?
How does the website make money? Is it a blog and it makes money through the ads? Is it some sort of search engine and when you do a search, it shows an article and then there are ads with the article? Or does it produce a list of products that are direct affiliate links and you click the product? Is it some sort of directory?
On the other hand, when you look at the site, is it really just a list of direct links that take you to the affiliate product?
How do they look?
How is the content laid out? Do they use ads? Are there very little ads? Do they usually use text links? How is the content presented for ultimate conversion?
What kind of content do they use?
Another thing you should be on the lookout for is the type of content being used. Do they use text, pictures, diagrams, slide shows or videos? Or a combination of any of these? How much content do they show?
Do they collect email?
This is a big one. Pay close attention to this one. Does the website collect email? Is there some sort of newsletter or a mailing list that they want you to join? How exactly do they get you to join their mailing list? Do they offer some sort of free booklet or book or some sort of free software? If they do offer an email list, try joining it. What kind of emails do you receive? Is it a simple newsletter or do they try to get you to join the list by giving you some sort of free book? Pay attention to the updates that they send you. Are these just giant ads or do they actually give you useful content in your email?
Identify the Industry Standard and Build from There
At this point, you probably have reviewed over 100, if not hundreds, of your competitors’ websites. Congratulations. That’s a lot work. That’s definitely a lot of material to filter through. I hope that through each website, you were taking notes. In particular, you were paying attention to their traffic conversion model, their content layout, what kind of content they were using, and whether they collect emails.
And if they do, how they collect their emails. At this point, you should have a huge number of notes. The key here is to focus on the most common elements that you keep seeing over and over again, regardless of your competitor. This is your baseline. These are the narrow set of features that you’re going to use. Your first affiliate website will have these narrow range of features. How come? The fact that these features appear over and over again indicates that at least, at some level or another, they are successful enough. Otherwise, your competitors would not use these features.
I hope you get the logic in that. It may not be an astounding level of success, but it’s successful enough to at least assure some level of survival. This is the “industry standard.” Now, please note that just because you are picking the most common denominator, it doesn’t mean that you’re going to start and stop there.
This is just a starting point. Later on, you’re going to fine tune and enhance your website so as to maximize its ability to convert your traffic. At this stage of the game, however, you just want to learn from your competitors through reverse engineering, so you can have a baseline that will work at an affiliate predictable level.
It may not be a very high level, but at least it’s a predictable level of success. Compare this to coming up with some weird layout or content strategy for your website that may completely miss the mark as far as your audience is concerned. At that point, your chances of success is basically zero.
By using an industry standard, your chances of success may be 5%, 10% or a little bit higher, but at least there is some baseline that you can work with, and then scale up from.
Come Up with a Competitive Advantage
Now that you have understood the basics of what your competitors are offering and you have come up with a master collated list of industry standard features you’re going to be using for your website, the next step is to come up with a reason for your visitors to visit you.
Make no mistake about it, if you were just to take the industry standard, chances are, your website is going to fall between the cracks. Your website is basically going to be indistinguishable from everything else that is out there. Remember, you’re taking everybody’s most common features and building from there.
This is your baseline. But you have to do something more. You’re starting there, but you’re going to have to build something that will answer two questions. First, why should your visitors pick you? In other words, you would have to come up with some sort of competitive advantage. You would have to come up with some sort of compelling reason why your visitors should check out your website and benefit from your content.
The next question you need to ask is why should niche fans go to you? In other words, the idea here is that when do a search, they probably will see your competitors first. When they visit your competitors, they would gain some sort of familiarity with your niche. They’re not completely wet behind the ears. They’re not complete and total newbies. So when these niche fans make their way to your neck of the woods, why should they stay?
The Answer
Come Up with a Good Answer
The series of questions I asked above should be enough to stump you. That’s precisely the point. I want you to get your mind’s gears going because this is heavy mental work. You have to understand that if you offer the exact same stuff that most of your competitors are offering, there’s really no compelling reason for people interested in your niche to stick around. After all, any search on Google will basically return the same kind of stuff.
Why go with you when they can easily find that material elsewhere? This is where your answer comes in. You have to articulate a key value proposition. Basically, you will ask yourself, what will make them come back? What makes my website special? What kind of specific value does my website bring to the table?
This is not the kind of stuff that jumps out at you. I mean, it’s not obvious. You have to ask yourself, how you can position your website based on the “industry standard” so your visitors will keep coming back for the following:
Your Content
Is your content interesting enough? Is your content compelling enough? Does your content present the same information that your competitors are presenting, but in a unique way or a personality-driven way? Are you offering basically the same content, but in a value-added kind of way?
In other words, when somebody has a choice of seeing the same content presented in the exact same way as everybody else, but they see yours, what makes yours stand out?
What makes yours demand to be read or to be processed? Does your conversion platform stand out? Now that you have a clear understanding of how your competitors convert their traffic, how does your conversion platform compare? What should you be doing that would maximize your chances of success? Again, you are taking the industry standard, which is you’re using the same conversion platform.
For example, in your niche, most of the conversion platforms take the form of blogs. This means that you’re going to build a blog. Simple enough. But this begs the question, “Now what?”
After you’ve set up your blog, what is going to make people pick your blog instead of other people’s blogs? More to the point, once you get traffic, how does your blog process your visitors so that your conversion platform performs better than theirs?
Your Traffic Choices
Another question that you need to focus on in terms of value proposition is your source of traffic. By this point, after you have studied dozens, if not hundreds, of your competitors, you should have a rough idea of where they get their traffic from. How are you going to attract that traffic? How are you going to speak to that traffic’s needs? Again, this comes back to your key value proposition. It’s all about positioning your content or the benefit people get from your website in light of the traffic source that you are appealing to.
Your Paid Traffic Channel Strategy
Finally, you also have to analyze how you will position your particular brand for traffic that you pay for. If you’re going to be taking out Facebook ad buys, how are you going to position your brand? What elements of your site you would you focus on? How would you present your content?
Again, you will only know the answers to these after you’ve done a thorough analysis and review of all your niche competitors. This is why it is crucial that your initial list of competitors must be very, very long. The longer the list, the more sites you process, the more information you can get to thoroughly answer the concerns raised by the value proposition positioning steps above.
Only after you have answered these questions should you even think of putting together a site. Prior to that point, you have no business getting a domain name, getting hosting, installing WordPress, getting design, putting up content.
Forget it. Don’t even think about it. You have to wrestle with the key foundational questions above first. Because by this point, you still have not established a reason why people looking for your niche should bother with your website instead of your competitors’.
You have to answer that question and the set of questions that is related to it in a very convincing way. All these must be clear before you even start thinking of putting up your site.
Understanding this chapter is crucial if you want to make money as an affiliate marketer on the internet. If you blow off this chapter don’t be surprised if your business goes belly up! That’s how crucial it is. Things often go seriously wrong when sellers pick the wrong niche.
Unfortunately, you will only become aware of your mistake when it’s too late to rectify it. You will know you picked the wrong niche when you have spent a tremendous amount of time, effort, emotional energy, and money only to find that you have very little, if anything, to show for it. Remember, never trade your time for money!
One of the most common mistakes that new sellers make is to sink money, effort, and time into a resource that simply does not provide a real service or, if it does provide a service, provides it at too high a cost to justify it’s use.
I simply can’t emphasize enough that niche choice is crucial to your affiliate marketing success.
A Quick Rundown of What Can Go Wrong?
First, there may be low or no demand for your product or service. When you pick the wrong niche, the demand may not be there. You might think that it’s the hottest thing since sliced bread, but people really could care less about it – what they care about is whether you produce the kind of results that they would pay dollars for. Another problem with picking the wrong niche is that you may pick trendy niches. This may seem really hot right now, but they may be “here today, gone tomorrow.” A good example is fidget spinners. These spinners created a rage in 2016.
Now, nobody wants to have anything to do with them. A lot of people made money selling these fidget spinners but a lot of people also lost money because they entered into the niche too late. Trendy niches can mean the end of your affiliate marketing investment. Avoid trendy niches and instead pick niches with tried and true long-standing sales histories.
Another problem that you can avoid by picking the right niche involves low return on effort. A lot of people confuse this with return on investment. These are two totally different concepts. Return on effort is the amount of time you personally invest something. The iron rule of return on effort is to put in as little effort and time as possible, while getting as many dollars as possible.
If you don’t stick by the iron rule and pick the wrong niche, you could end up making some money but only at the expense of your time, mental energy, and emotional resources. Pouring your life into that activity is simply not going to be worth the return on effort. Of course, there is always the possibility that you would pick a niche that has really no return on investment. This speaks more to the amount of dollars that you’re going to be putting into your affiliate marketing business. Maybe you put in this money up front or at a later stage in the development process.
Whatever the case may be, whatever profit your business produces does not in any way, shape, or form come close to justifying the amount of dollars needed to put up the business in the first place. Sadly, people commit this mistake all the time. Another danger with picking the wrong niche involves competition. People routinely pick niches that are too competitive.
As a result, there are just so many of these niche websites out there that the competition becomes a washout altogether. In other words, the competition is so great that essentially no one wins. This is a serious problem because if the typical consumer interested in that niche gets the impression that your website is just like everyone else’s website, there’s really no compelling reason for them to go to your site instead of the thousands of other websites that share your niche.
It simply is too saturated. Another danger that you need to avoid involves your mindset. You may be making money off your business. Things may be looking great on the surface, but somehow, some way, you lost interest. You just don’t have the heart for it anymore. This pitfall is often the true reason that your business is unsuccessful. If you truly lose interest in your niche or your business you will not have the level of passion you need to solve problems as they present themselves.
That is the essence of successful business. Successful business people solve problems. That’s their job. That’s their calling. Unfortunately, if you lose interest in whatever it is you’re doing for money, you’re not going to be excited to solve issues. You’re probably not going to be in a hurry to put out fires as they appear. As a result, your business starts to die slowly.
In other words, you find yourself in the pitiful situation of putting in all this time, effort and money creating a website that pulls in a nice chunk of traffic, only to end up completely empty handed because you have nothing to sell or promote. Sounds ridiculous, right? Unfortunately, you can suffer any one or even a combination of all of the problems listed above if you do not pay close attention to the niche selection process.
You have to know how to select your affiliate marketing niche in a systematic and methodical way. Otherwise, you may end up creating the wrong business.
How to Pick Your Niche the Expert Way
By following the steps I lay out below, you increase your chances of affiliate marketing success tremendously. Instead of coming up with a “hot” idea and wasting a tremendous amount of time, effort and money on it, if you follow the steps that I lay out below, you go through a tried and proven niche selection process that dramatically increases your likelihood of success.
Now, this is not a guarantee that if you just follow these steps riches await you in your bank account. Still, it will give you enough of a competitive advantage that your chances of success are much higher than if you were to fly by the seat of your pants.
You need to go through these steps. Don’t skip any of them if you want to make sure that you are targeting the right niche.
Step #1: List out all your interests List your personal interests and hobbies.
Really think about what you personally like to learn about, see, do, collect, or spend time on. Apply the following test: Ask yourself, as you go through each of the interests line by line, if you would talk about those topics even if you were not getting paid. This should narrow your list substantially. Once you have cleaned up your list, go on to the next step.
Step #2: Filter by commercial interests on Google Keyword Planner tool
If you haven’t already done so, create an account at Google Adwords. Using its Google Keyword Planner tool, enter some keywords related to the topics on your list. If you don’t know how this works, just type in the interest and you would be able to find keywords related to it. Group these keywords based on the topics they’re related to.
When you look at each keyword, Google Keyword Planner tool will show the estimated cost per click for that keyword term. This should give you a rough dollar value of the overall demand for each niche. Now, simply eliminate any listed niches that have very low commercial value.
Step #3: Filter by consumer demand on Google Keyword Planner tool
Now that you’re entering keywords related to your niches on Google Keyword Planner tool, the next step is to pay attention to the average monthly search volume projected for those keyword clusters. A certain pattern should emerge from topic to topic. It should be fairly clear which topics have more searches. Now, delete listed niches that do not have enough demand in terms of projected search volume, as well as those that have too much demand. Again, think of this concept as the previously mentioned competition for competition.
If a topic generates too many searches, the competition is too great to allow any one or two particular websites to flourish at all. The pool is too full! Now you will see a list of niches that are considered “middle of the road” as far as monthly average search volume is concerned.
Step #4: Filter by competition level
Take the keywords related to each of the niches remaining on your list and search theose keywords on Google’s main search engine. Take note of how many websites are returned by Google. Usually, Google will show a number figure of how many websites are related to the keyword you entered. Write these numbers down. After you’ve done this with all the keywords related to all your remaining niches, compare them with each other. You should wipe out niches on your list that have too many websites targeting them. You should focus on a fairly manageable level of competition.
Step #5: Filter by consumer trend
At this stage, your list of niches should be growing shorter and shorter. Now, apply two more filters to your search so that you can zero in on the niche you should target. This is the expert way of picking niches. If you follow this process, there is a high chance you will be more successful with your affiliate marketing business.
For this step, you’re going to type in the keywords related to each of the niches on your list into Google Trends. Pay attention to the chart. Is it flat or does it show a decline over time? If it shows any of these two patterns, delete that niche from your list. Chances are, the demand level for that niche is dying over time.
If you need a good example of this, look at the search pattern for the keyword phrase “fidget spinner.” There were many previously hot products and hot niches, that have dropped like a rock. You don’t want to be stuck with those. Filter from your list any niche with a declining or flat lining trend line.
Step #6: Filter by social media demand
For this step, I need you to go to Twitter or Facebook. I need you to enter keywords related to your niche on those platforms and see if there are hashtags on Twitter or really big accounts that target those keywords. On Facebook, see if there are any big pages or Facebook groups that tend to talk about those topics. If a niche isn’t already being talked about on these two platforms, you might want to take it off your list.
If you pick a niche that already has some sort of demand on social media, you’re making your job much easier. You know that there are already platforms and groups as well as promotional spaces on social media. You only need to go to those existing places to promote whatever it is you’re promoting. Do you see how this works?
You don’t want to have to create social media demand. You don’t want to put yourself in a position where you’re going to have to reinvent the wheel, as far as your niche is concerned. You have to ask yourself, “Are there enough people already talking about the niche that I’m thinking of promoting?” Similarly, “Are there areas on social media dedicated to this niche already?”
Step #7: Filter by content ease
This is an optional step. You don’t have to delete items from your niche list if it doesn’t fit this criteria. However, if you are operating on a tight budget, you might want to do just that. The question you need to ask yourself is, “How easy is it to come up with content for this niche?”
For example, among the three remaining niches on your list, one involves really complicated robotics technology, this might be an issue. You better have the time to properly research content for that niche and do things yourself, or you better get ready to hire somebody. If you’re going to be outsourcing content creation, it may be very expensive because the niche is so specialized or involves some sort of cutting edge technology.
Since you’re going to be spending money for this content, it may prove to be too costly or, in the case of you writing stuff yourself, too time intensive. You may be better off sticking with a niche that is easier or cheaper to produce content for.
In the age of the Internet, online niche marketing has quickly become the king of the business and marketing world. Now, both business people and marketers can reach out to increasingly small groups of people to provide them with niche solutions to their problems.
As the Internet, and its reach, continue to grow, the development of personalized and targeted marketing to a niche group of people is not showing signs of slowing down anytime soon. If you want to take advantage of this popular way to make money online, then you need to find your niche.
Finding your niche isn’t without its challenges. You have to take the time to research whether or not your niche idea is viable and whether or not it will be profitable — the key to finding success with an online business if finding the perfect niche for your business. If you want to get started with an online business but don’t know how to go about finding your niche, this 5-minute guide to finding your niche can help.
Step One – Your Niche is What You Know
When it comes to starting an online business, there are literally hundreds, if not thousands of markets that you can choose. While you can spend a ton of time exploring the different markets and coming up with ideas for the perfect niche market, this won’t guarantee that you’ll be able to find success. However, if you can choose a niche topic that you are familiar with, your chances of success increase significantly.
Luckily, the idea for a niche market is already floating around in your mind somewhere, and the trick is finding out how to unlock the potential that you already possess inside of you. You can start your search for your niche by creating a list of everything that you are passionate about, interested in, and fascinated about. These shouldn’t be things that you’ve recently become curious about, but instead, they should be things that you’ve shown a strong interested in for a few years.
Starting an online business will be one of the most challenging things you will probably ever do in your life, so you need to choose something that you are passionate about. When you choose a niche that you have a passion for, you will have the motivation to continue working even when challenges arise. If you are finding it challenging to come up with ideas, you can ask yourself the following questions:
• How do you want to spend your time?
• What do you love to talk about all the time?
• What do you read about the most?
It is essential to keep in mind that at this point in the process, you’re only brainstorming possible niche ideas before you move onto researching whether or not any of your ideas are viable.
Step Two – Identify Your Niche’s Problem
After you’ve compiled a list of ideas that you are passionate about, you need to work on identifying a problem that is related to the ideas. Most of the online niche businesses that you find have come from identifying the target audiences’ problems and coming up with a solution to solve their problems.
Once you can identify the issues that your target audience are experiencing, you can start to think about the kind of solutions that you can provide that will address these issues. But how do you find what problems your target audience is experiencing? There are many tried and tested methods for identifying the issues within a niche market.
One of the easiest ways to find out what problems your target audience is experiencing is to ask them simply. Many times, the best niche ideas are identified by the target audience. You can harness these insights and knowledge of your niche market by arranging conversations and conducting focus groups to discuss the problems and present the possible solutions that are related to the niche. You can also send out surveys to gather this information.
Another way that you can determine the problems experienced by your niche’s target audience is by heading online. The Internet is the most useful tools that you can use to identify problems within your niche. You can start by browsing blogs and forums, like Quora, to determine the kinds of problems that people in your niche are experiencing.
Social media platforms, like Twitter and Facebook, are also filled with people talking about the problems that they are experiencing, as well as raising concerns within your niche market. To inspire more ideas, check out what’s trending on Twitter or look through the many Facebook groups.
Step Three – Know Your Competition
While a part of niche marketing is trying to identifying a gap in the market that no one is currently occupying, the sad reality is that there will always be competition. In fact, competition is a good thing when it comes to being a successful Internet business because when there is competition, it means there is money to be made.
For as long as people have been trying to make money online, there have always been business owners in niche marketing that believed that they were on to something huge, only to discover that the reason why there isn’t any competition for their niche product is that there is no way to make a profit. That’s why it is essential that you conduct some in-depth analysis of the competition in your niche.
You can use a simple Google search to browse the Internet for business sites within your niche market. Keep an organized spreadsheet of the different companies and details about the products, services, and market share for each of the competitors that appear in the Google search results.
Compete on Quality
When you are analyzing the competition, you want to look at the quality of the product or service that they are providing. If the other players in the niche market are only producing poor-quality products, by offering a much better product to your target audience, you can beat the rest and come out on top.
Compete on Image
If your competition is producing high-quality products or offering top-of-the-line services, there are other ways that you can stand out from the crowd that is a bit more subtle. For example, maybe you can strive to come across as transparent and more human centric compared to the large corporations and faceless companies that are present in the market. Or, you might try to position yourself as a sustainable or green alternative to the competition.
Compete on Price
One of the most important factors of whether or not your products will sell over competitors is the price. It could be that the competition is charging too much and you can try to provide a lower price point for your product or service. Otherwise, you’ll have to work to provide a higher-quality product and market your business to those in the market that are willing to pay more.
Understanding the competition will ensure that you stand out from the rest. By checking out your competitors, you can assess whether the niche is worth your focus and efforts.
Step Four – Determining if The Niche Will Make Money
Now you’ve determined your niche, identified the problems of the target audience, and developed a solution, and you’ve done some research on the competition. Next, you need to determine whether or not the niche will be profitable.
While the fact that there are other competitors in the space is an indication that there is some money to be made in the niche, you still need to conduct some further research to find out what kinds of products and services are available in your niche.
You can check out websites like Amazon, ClickBank, Aliexpress and Mix (formerly known as StumbleUpon), to find out if there are any products in your niche category. ClickBank is an affiliate marketing site, that can help you determine what digital goods, if any, are within your niche.
Mix, is a site that can help you find other websites within your niche and curate those topics into sub-niches. This information can help you find out if there are other websites making money in the same niche as you.
If you discover another leading company in your niche, don’t let it discourage you and lead you to believe that there isn’t any hope of you succeeding in that niche. Even though Coca-Cola is a multi-billion dollar company, it hasn’t stopped Pepsi from becoming just as successful in the market.
While this doesn’t necessarily give you too much certainty about whether or not you’ve chosen a profitable niche, it is more about looking for signs of profitability. The perfect outcome that you can hope for is that there are a few products available in your niche and that it isn’t over-saturated with an abundance of products and services.
Step Five – Trial Your Niche Idea
Now you can start to trial your niche idea, to determine if your niche idea will be successful. The first four steps of the process were designed to find out if there is an audience for your niche idea, and this final step is to find out how many people there are who are willing to pay for the product or service that you are offering.
You can start to gather information on the interest in your niche by setting up a mailing list. This will give you an idea about whether or not you are going to find success in your niche before you take any risks and waste your time and money. You can use an online email service like MailChimp or Constant Contact to set up an email marketing campaign to test your idea.
Another way that you can test your niche idea is by taking preorders for your product or service. On your website, set up a preorder landing page for the product or service that you are thinking about developing.
This will provide you with some indication of the number of people that are interested in your niche idea. If you aren’t quite ready to take pre-orders, you can start fishing for interest in your niche by setting up a membership program to develop a direct relationship with your fans. If people show excitement for your idea and are willing to pay for it, they’ll support you.
Conclusion
While everyone might have the imagination to come up with a brilliant niche idea that addresses a target audiences’ problems, the trick and the challenge is finding a way to make a profit while doing it. The question of how you find a niche isn’t just about solving a problem, but it is ultimately about transforming it into a viable and profitable business.
There is really no one-size-fits-all blueprint when it comes to finding your niche. Every journey will be different. The key to finding a niche that will work for you and be profitable is about doing the research to determine if there is an audience that will be willing to pay for your knowledge, experience, products, and services.
Take the time to conduct the necessary research, as outlined above, and you will be well on your way to finding the perfect niche for your internet business and finding success.
Contents
4 Mistakes to Avoid When Choosing Your Niche
4 Strategies for Picking an eCommerce Niche
5 Things to Consider Before You Choose a Niche
Find Your Niche in Just 5 Steps
How to Choose the Perfect Blogging Niche
How to Find the Best Keywords for Your Niche
How to Find Your Niche Market and Maximize Profits
How to Tell if You’ve Picked a Good Niche
Top 5 Keyword Tools to Help You Find Your Niche
Top 5 Tips for Finding a Profitable Niche
Video
https://youtu.be/GB50lAnogZM
Resources
7 figure launch – http://www.easywaytomakemoney.net/7FigureLaunch
Keyword research – http://www.easywaytomakemoney.net/longtailpro
In this article we look at some interesting niches that you could create a niche site around. I have avoided evergreen niches like recipes, fitness for example its not that there is no money to be made in these niches its just its a lot more difficult as they are ultra competitive.
Another factor is can you get a product like a Kindle ebook from your niche, can you create a course on a site like udemy or can you create a free report to build a mailing list. A product can be a real money spinner and anything that gets people to signup to your mailing list can also boost sales to a product
I have included some comments on some of the niches but doing niche research is easy and I will talk about that in another article
List of niches
3D printing – full of products and designs. You could also have tips and tricks.
App development – Very popular for the money making potential, you could split this into Android, iOs, Windows niches. Lots of products available, lots of article topics but its quite competitive. The product potential whether its an Ebook, course or an app template (codecanyon) are huge. I’d say selling your own product has far more money potential than ads or affilaite advertising
Archery – seems to be a lot of affiliate products in this niche, some good ideas for articles
Bass fishing – lots of products and popular in the US
Bird watching – lots of tips and there are a lot of niche ideas like products to review such as binoculars, spotting scopes, locations to visit, cameras to take good pictures, guides to bird species. Info product potential here.
Camping – A lot of camping products that can be promoted and questions being asked that can be answered in an article.
Caving – this was a suggestion as hadn’t personally heard about this but looks interesting
Chess – never got the hang of this but its a popular niche, not the most expensive products to promote but plenty of them.
Crocheting – another craft that can be use dto create good content if you know enough about it.
Crowd funding – Now very popular, many sites offer this service. So guidance for newcomers would be good.
DJ tips and equipment – can be expensive equipment in this niche
Dog training – again answering questions about training dogs
Dogs – actually this could be any type of dog rather than just a dog site drill down into breeds of dog. Examples would be Bulldogs, German Shepherds, Greyhounds etc
Drawing – Answering questions that are asked and products
Electric bicycles – Lots of products to promote and write articles about although the products have a limited lifespan so you would have to keep up dating a site like this with new content
Fishing – Very popular but competitive. Can be split into sub-niches, lots of products and questions to be answered. Can be seasonal depending on location.
Fishkeeping – incredible amount of money some people spend on tropical fish so products and tips and advice
Flipping homes – another way of making money is buying a house cheap, might have to do some work then selling at a profit
Garage organization – this was based on looking at products on various sites
Graphic design – software tips, software reviews, advice for job hunters. Photoshop and similar software tutorials.
Hair loss – men and women worry about this
Home Security – think the devices that allow you to view who is at your door from your mobile. Lots of topics to cover and products to promote.
Home theater – ideas, products, systems and reviews
Horse Riding
Hunting – Don’t know much about this but seems popular in the US. Many people asking questions on this niche and an abundance of products to promote. Good product creation possibility. There are also sub-niche opportunities specializing in hunting certain animals like Ducks, Coyote, Elk, Deer
Lawn care – Another thing that people like to do is keep their gardens tidy. You can also add in tree care as well.
Living in a tiny house – a lot of people doing this, tips and advice. Some big Youtube channels exist and also popular on pinterest
Marketing Advice – I’m thinking about specific niches where a business would be looking to promote their brand, products or services. An example would be real estate, these companies are always looking at tips and advice on how to promote themselves.
Metalworking
Mountain climbing
Mountain biking – Very popular topic, expensive products to promote and lots of potential for good articles
Painting – there are a few sub niches here such as oil painting, watercolor etc
Pest removal – termites, wasps, rats etc
Play the guitar
Play the piano
Podcasting – lots of niches here. Podcasting Tips and tricks, podcasting equipment, making money from podcasting.
Pottery – tips and equipment
Quilting – traffic from Pinterest for this one, youtube channel, ebook product potential
retirement – I’m thinking about sub niches here like Saving for retirement and Investing for retirement.
Rock climbing
Sculpting
Sewing – lots of topics to write about here, Pinterest promotion works well
Singing – singing tips and advice
Smart home – Very good niche but the content can become out of date quickly due to new technologies and products. Still money to be made but a site in this niche may need more work in the long term than some of the other niches
Solar power – not necessarily for your home but powering devices and other products
Songwriting
Vehicle restoration – some popular TV programmes on this but you’ll notice that quite often its about making money
Video editing- a lot of products to promote and advice to give out. Many would be Youtuber’s are interested in this so you would be looking at software recommendations, tips on using the software, PC specs for video editing.
Vlogging – youtube make people money, tell people how to do it, what equipment they need.
Walking
Wedding planning – people still get married so still a good niche. Pinterest again is a source of traffic
Wood carving
Woodworking – tips, advice, projects and products. Huge niche – easy to promote.
Yoga – Quite competitive but its evergreen content, very popular and has lots of product craetion and selling potential.
Some good Generic niches which can be split into sub niches
[name of city] travel advice – there are lots of big cities, create a niche site on one of these answering questions and putting out various tips such as places to go, places to eat, things to see. If I’m visiting a city that I have never been to before advice like this is gold. This could also be integrated into a Kindle ebook giving you a product to sell.
Fishing Niches – I covered fishing and Bass fishing but there are many unique niches such as Deep sea fishing, Ocean fishing and fly fishing.
Sports – Some sports are ultra competitive niches but there are some which may be worth creating a niche site with a product, I’m thinking Baseball, Tennis, Basketball, Ice Hockey. More the angle about training, tips for people who want to play these sports, equipment they need, the costs of starting rather than talking about a specific team, player or a season as this would not be evergreen content and it would require a lot of updating your site.
Photography – Ultra competitive especially as a broad niche but if you pick a sub-niche it may be more popular. Topics like Night photography, real estate photography, nature photography, product photography, baby photography etc
This brings us on to the first big question you’ll need to ask when creating your Kindle book: what niche are you going to try and compete in?
This is actually one of the most important decisions you’ll make in the entire process as it will determine the audience for your app, the marketing options available to you, the amount of competition and much more. If you don’t choose your niche carefully, then you’ll end up making a lot more work for yourself when it comes to promotion and in the worst case scenario, you may even limit the size of your potential audience to such an extent that it’s hard to make much money at all.
Let’s take a look at how you can ensure you get this bit right…
Why You Can’t Choose Any Niche
If you have aspirations to be the next JK Rowling, then you might be tempted to make your book a fiction book. This is of course up to you, but you should know going in that you just made your life a lot harder.
You can market your book yourself and we’ll look at how that works later on. But in the meantime, if your main aim is to make money then you want it to be possible for people to find
your book without having heard of it before.
If your book is about gardening, then you can call it Gardening in Winter. There’s now a very small chance that someone might search for that exact phrase – not even knowing that your book exists – and find your title to download!
But on the other hand, if your book is about wizards and it’s called The Majestic Journey of Mr Darkshadow… then people aren’t likely to search for that title unless they happen to know about your book and they’ve read lots of good reviews. There are ways you can get around this, but it’s not going to be as easy to get discovered.
So making your book something that will get searched for is a good idea. And at the same time, if you can set out to solve a very specific problem, then this is something that will really help you to market yourself and sell your book.
This is why non-fiction books tend to work very well and especially those that solve a simple problem that a specific type of person is looking for. Think about the problem you’re going to solve and think about the kephrase that your book is automatically going to lend itself to. Will people search for the title of your book? Will they search for related phrases?
But now you have another question: do you aim for a large audience or a smaller one? Do you create a book that’s going to be a ‘small fish in a big pond’ or do you go where there will be much less competition.
Case in point: you can either create a book about fitness or you can create a book about ‘curling’ (the sport that involves sweeping ice).
The fitness book is going to have a massive potential audience and in theory, this means that you can sell to a much bigger number of people and make a lot more profit. But on the other hand, that fitness book will also have the challenge of needing to stand out in a very crowded market place. In other words: there are going to be hundreds of other ebooks competing with you to make it to the top and your chances of standing out will therefore be quite slim. Things get worse when you consider that some of those publishers are going to be massive corporations with millions of dollars to spend on marketing. You’ll be competing with bestselling authors in the niche like Tim Ferriss and Arnold Schwarzenegger and Pavel Tatsouline.
Call your book ‘Fitness 101’ and you’re setting yourself up for failure.
Conversely, when you create a book on curling, you’re going to find it much easier to stand out. Post to a curling forum that you’ve just released a new book on their favorite topic and this will probably be enough to lead to a number of rapid downloads. People will be excited that there’s no content on their favorite subject because it’s rare that that subject gets tackled. What’s more, you have clear places to go to promote yourself: curling forums and Reddit pages for example. There’s less content here, so posting will get you noticed.
You can probably get coverage in magazines even because the niche is so much smaller and there’s less news to report. Try and get coverage by Men’s Health however and you’ll be competing with thousands and thousands of other emails.
You can pay for Google AdWords in the curling niche and get lots of clicks for a relatively low price (because the cost per click is calculated using a bidding process) and even if you do absolutely no marketing and no optimization, your book will automatically probably be on the first few pages of the Kindle Store when someone searches. Why? Because there are probably only a few pages worth of content!
But that’s not to say that curling is the perfect niche. Of that small audience of people interested in curling, you’re only going to manage to convince a small percentage that they should read your book. As a result, once you saturate that market, you may well end up with no one left to sell to. Another problem with the curling niche is that you’re not going to change anyone’s lives. You might be wondering why that would matter but think of it this way…
The reason that most internet marketers choose niches like ‘make money online’, fitness and dating, is because those niches very genuinely could change someone’s life. Being in better shape and feeling more confident as a result, having less body fat, being more successful with the opposite sex and earning more money – these are all things that are highly motivating. These are universal goals that almost all of us can at least appreciate. And that makes your book much easier to sell.
Better yet, if your book promises to make someone money, then in theory that expense should be an investment. That way, people will happily spend the money because they’re going to be more likely to think they’ll make it back. This in turn means that they don’t see any ‘downside’ of spending the money on your book!
Choose curling and you won’t have this kind of ‘life changing power’ unless your book happens to be aimed at people who plan on making this their career. While people might still be happy to pay $5 for a book on curling on a whim, you won’t be able to charge as much as you could for a book that offered to make them rich and attractive, or that they need to advance their career and fulfil their dreams.
How to Pick the Perfect Niche
The key then is to try and choose a niche that will offer all the benefits of a big category without being so incredibly difficult to stand out and gain traction in. One way you might think about this is to go ‘big but not too big’.
A perfect example of this is to choose an industry or a career, and ideally you want something that you know a bit about.
A perfect example of this comes from someone I once knew who wrote a book on ‘stage lighting’.
Stage lighting is a niche that 99.99% of the population would have absolutely no interest in.
However, that remaining .01% of people would actually benefit greatly from some kind of book to help them further their career. That guy managed to get his book mentioned in an industry magazine and on some websites and quickly it became the ‘number one’ book in that category. The result? He was making hundreds of dollars a month. On top of his regular salary that was a very nice little sum of cash!
Likewise, you might work in a different career that you happen to know a bit about. Or perhaps you can use your internet marketing skills and hone them in on a specific career or subject. For example, how about teaching a counsellor how to set up their own website and promote it online? Or how about doing the exact same thing for personal trainers? For people who want to sell homemade jewellery on Etsy? For people who want a career in photography?
You should of course research the niche that you intend to go into as well. Don’t dive straight in assuming that there won’t be that much competition as this can be a big mistake. Instead, make sure to actually do a few searches and to find out for sure whether or not there are lots of other books there. Likewise, do some research as to the other routes to market you can use to promote yourself.
More Tips for Finding Your Niche
Another tip is to think about the contacts and opportunities that you already have available to you. Almost all of us know people in some kind of important position and almost all of us have got some useful contacts or experience.
In other words, if you happen to have been a number one trader for a big firm – then that gives you a lot of reason to write a book about trading. Not only are you going to have lots of useful information to bring to the subject (writing what you know is always a good idea) but you’re also going to have contacts within your previous organization, with relevant industry magazines etc. that you can use.
Likewise, if you just so happen to be best friends with the editor of Gardening Monthly, then that’s a very good reason to consider making a book about gardening.
Another option is to approach a large niche but to find your own ‘corner’ of that niche and your own way to make it your own.
A great example of this would be to write a book about stretching. This is a ‘fitness’ topic broadly but it’s also a topic that is a lot more specific than that. If someone wants to improve their flexibility, then you stand a better chance of getting noticed.
Or how about a sub-category of fitness? That might mean ‘metcon’ (metabolic conditioning), HIIT (high intensity interval training), the paleo diet (although there’s a lot on this topic) or ‘power building’ (a combined form of bodybuilding and power lifting). You could also look at a particular training appliance (‘Guide to the Chest Press’) for when people buy new machines to use at home.
This is a particularly good option and you can also write ‘guides’ to other products. For instance, what about a guide to using kitchen knives (rather than a generic book on cooking). This way, you could even speak to sellers of popular knife products and see if they might recommend your book to their buyers if you do likewise. In fact, you could even recommend it yourself in a review of their product…
Instead of writing about martial arts in general, how about writing about a specific martial art? Better yet, is if you can land on something that is up and coming. Find a movement that is emerging online and be the first to write about it and your book will be ready for when people get really interested in that subject in their masses.
This once again goes hand in hand with products. For example, how about writing a guide to using the latest iPhone model the moment it comes out? Or how about writing a guide to those hover boards? You can be the first to what is likely to be a big niche in this way and at that point it becomes a little like market speculation!
Or how about choosing a particular audience within a much larger niche. So instead of writing a fitness book aimed at everyone who wants to get fit (i.e. everyone), you could write a fitness book aimed at the elderly, the diabetic or even people who travel a lot. In all these ways, you’re finding unique niches that have a broad, universal appeal but also might be easier to rank for in the search results.
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